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Career branding for introverts

How to tell the world you’re terrific when you don’t want to talk to anybody

 

Personal branding – showcasing your professional strengths – is one of the most important aspects of building a resilient career. However, if you’re an introvert, the idea of telling others about yourself can be unnerving at best, nausea-inducing at worst.

So what if your “elevator speech” generally consists of a muttered “which floor do you want?” The good news is that you’re living in the right era, because these days you can do a major portion of your brand-building online. (more…)

How Portable is Your Professional Brand?

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By now most of us have gotten the message that we’re all self-employed, regardless of whom we work for.

We’re in charge of our careers and job opportunities, and that means being ready to land on our feet should a pink slip happen to land on our desk.

And a big part of that “being ready” is making sure that you’ve built up professional visibility – your brand – outside your employer.

Although losing a job is tough, finding a new one will be much easier if you’ve taken steps to become professionally visible outside the universe of your company and co-workers. What are some of the best (and easiest) ways you can do this? (more…)

LinkedIn recommendations: help them help you

One of the most powerful types of “social proof” (testaments to your professional strengths) hiring managers can see is a great recommendation on your LinkedIn profile.

And people who like you well enough to be willing to write a recommendation for you do sincerely want to help you out!

But actually getting that recommendation written for you? That’s where things tend to fall apart…. (more…)

Social proof – when others tell the world how terrific you are

Yeah, yeah, yeah – you keep hearing that you should have at least a few recommendations from significant others (like previous bosses, not your spouse) on your LinkedIn profile page, but really – is it that important?

Actually yes, and the reason it is that important is a concept called “social proof” – which is when someone respected by others affirms your worth or value to them. In the same way you’ll try a new restaurant because your friend the foodie swears it’s terrific, social proof lets us substitute the judgment of a trusted friend, colleague, or professional for our own first-hand knowledge. Based on their (knowledgeable) judgment, we’ll give it a go.

Forms of social proof
In the online world, there are a number of ways to provide social proof. For example: (more…)

LinkedIn recommendations – letters of recommendation, only better

In the old days, people would arrive for interviews with printed copies of letters of recommendation. Resumes would state “references available upon request.”

Now, however, as a jobseeker you have a much better and more effective way to showcase your strengths. When someone submits a recommendation for your LinkedIn profile, that recommendation can be seen 24/7, without you having to “present” it to an interviewer. (This is especially important when the majority of hiring managers will check out your LinkedIn profile before making a decision to interview you.)

Are LinkedIn endorsements and recommendations the same?
Not even close. (more…)

LinkedIn profile headlines – cool things to say (that aren’t your job title)

Find Out More Reminder Note on a cork notice boardRecently a grad student asked me how to write a headline or tagline for her LinkedIn profile that didn’t sound hopelessly vague or nondescript. Her valid concern was that as a student she didn’t really have a job title to point to, or an extensive “work persona.” I thought about it, realized I had no clue what to suggest, and promised to get back to her after doing some research post-webinar.

What I discovered was that although almost no one takes advantage of this profile feature, it’s actually pretty easy to do once you’ve figured out the basic approach. Whether you’re an LIS student, recent graduate, or established professional, the following steps should help you develop a terrific headline. (more…)