It’s Here! Building & Running a Successful Research Business, 2.0
Pop quiz: what’s the one resource every aspiring information broker and independent researcher should read, re-read, and keep handy on his or her desk? The recently released second edition of Mary Ellen Bates’ Building & Running a Successful Research Business (CyberAge Books/Information Today, Inc.).
Subtitled “A Guide for the Independent Information Professional,” the second edition of this popular and practical guide is even more useful than the first edition (2003), because so much has changed in the ensuing seven years. Bates captures this perfectly in her introduction:
When I wrote the first edition of this book, blogs were a novelty; Google’s ad server was cranking out ads so fast that it ran out of “inventory” (not enough advertisers for the space available); and “knowledge management” was the hot new job title. What I find most exciting about what has happened since the early 2000s is that what was then only available to the big players is probably now just an app you can download to your phone.