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What’s Up With the Elevator Speech?

Well, for starters, it shouldn’t really be a speech, but rather a brief exchange between two people momentarily sharing a connection in passing. But essentially, your piece of this exchange should be a roughly 30-second explanation of what you do (or what you would do amazingly well if given the opportunity) in language that’s clear, concise, and conversational. It’s an essential part of your professional brand, and yet often it’s one of the toughest things to come up with. (more…)