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So, What Is an Information Strategist?

One of the challenges for those of us in alternative LIS careers is how to describe ourselves. Information consultant? Check. Independent information professional? Check. Consulting/freelance/contract/independent librarian? Yep.

But the role I most often end up playing is information strategist. And what the heck, you may ask, is that?

The Information Strategist’s Role

As an information strategist, I work with for-profit and nonprofit organizations to help them create an information strategy that aligns with and drives their strategic goals. I meet with key members of the organization to determine answers to the following questions:

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What is an Infonista?

Years ago, when I was working as an executive information advisor to a CEO and was also teaching adjunct in the University of Denver MLIS program, my friend (and colleague) suggested that I wasn’t really a librarian, or a researcher, or an information manager, although I performed all those roles.

Infonista: Now My Mom Gets What I Do

Instead, she said, I was an infonista, someone who made her living using, creating, disseminating, or otherwise creating value with, information. I think she nailed it (certainly it offered a way to summarize my job skills for my mother), and I also have found that there are a lot of us who are doing exactly that – making a living with information.

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